Keynotes on business, marketing, and customer psychology

Most business speakers will give you a tidy framework, a five-step funnel, or a data-driven blueprint.

But if business were really so simple, we’d all be millionaires by now, right?

Aimed at C-Suite executives and business owners, my talks are designed to question the way your business looks at strategy, marketing, and sales.

Expect stories over statistics. Psychology over PowerPoint. Behavior over balance sheets.

When we understand the real underlying psychological triggers behind buying decisions, we can create campaigns that work with human nature instead of against it.

This has become particularly valuable as AI democratizes business processes, and marketing execution. Every business now has similar tools. Strategic insight into buyer psychology - the reasons why people do what they do - is what separates effective work from noise.

With over 25 years business experience in 4 countries,  I don’t do theory, dogma, or bullet points.

Instead, I reveal the mischievous, delightful, utterly human side of applying behavioral insights to business strategy and effective marketing.

How meaning generates emotion, which in turn drives behavior.

My goal is to have your audience think differently, challenging their assumptions. To fall in love all over again with the magic of strategy and marketing (which, I maintain, are the same thing).